Estée Lauder brand profile in the United States 2022
How high is the brand awareness of Estée Lauder in the United States?
When it comes to cosmetics and make-up users, brand awareness of Estée Lauder is at 74% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Estée Lauder in the United States?
In total, 25% of U.S. cosmetics and make-up users say they like Estée Lauder. However, in actuality, among the 74% of U.S. respondents who know Estée Lauder, 34% of people like the brand.
What is the usage share of Estée Lauder in the United States?
All in all, 21% of cosmetics and make-up users in the United States use Estée Lauder. That means, of the 74% who know the brand, 28% use them.
How loyal are the users of Estée Lauder?
Around 16% of cosmetics and make-up users in the United States say they are likely to use Estée Lauder again. Set in relation to the 21% usage share of the brand, this means that 76% of their users show loyalty to the brand.
What's the buzz around Estée Lauder in the United States?
In September 2022, about 19% of U.S. cosmetics and make-up users had heard about Estée Lauder in the media, on social media, or in advertising over the past three months. Of the 74% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Estée Lauder in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to cosmetics and make-up users, brand awareness of Estée Lauder is at 74% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Estée Lauder in the United States?
In total, 25% of U.S. cosmetics and make-up users say they like Estée Lauder. However, in actuality, among the 74% of U.S. respondents who know Estée Lauder, 34% of people like the brand.
What is the usage share of Estée Lauder in the United States?
All in all, 21% of cosmetics and make-up users in the United States use Estée Lauder. That means, of the 74% who know the brand, 28% use them.
How loyal are the users of Estée Lauder?
Around 16% of cosmetics and make-up users in the United States say they are likely to use Estée Lauder again. Set in relation to the 21% usage share of the brand, this means that 76% of their users show loyalty to the brand.
What's the buzz around Estée Lauder in the United States?
In September 2022, about 19% of U.S. cosmetics and make-up users had heard about Estée Lauder in the media, on social media, or in advertising over the past three months. Of the 74% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Estée Lauder in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
