COVERGIRL brand profile in the United States 2022
How high is the brand awareness of COVERGIRL in the United States?
When it comes to cosmetics and make-up users, brand awareness of COVERGIRL is at 84% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is COVERGIRL in the United States?
In total, 41% of U.S. cosmetics and make-up users say they like COVERGIRL. However, in actuality, among the 84% of U.S. respondents who know COVERGIRL, 49% of people like the brand.
What is the usage share of COVERGIRL in the United States?
All in all, 37% of cosmetics and make-up users in the United States use COVERGIRL. That means, of the 84% who know the brand, 44% use them.
How loyal are the users of COVERGIRL?
Around 29% of cosmetics and make-up users in the United States say they are likely to use COVERGIRL again. Set in relation to the 37% usage share of the brand, this means that 78% of their users show loyalty to the brand.
What's the buzz around COVERGIRL in the United States?
In September 2022, about 36% of U.S. cosmetics and make-up users had heard about COVERGIRL in the media, on social media, or in advertising over the past three months. Of the 84% who know the brand, that's 43%, meaning at the time of the survey there's some buzz around COVERGIRL in the United States.
Baby Boomer know their COVERGIRL
When comparing the brand KPIs between different generations in the U.S., COVERGIRL always ranks highest among Baby Boomer except for buzz, where the brand highest among Generation X.
Looking at the most important aspects of life, COVERGIRL users and non-users in the U.S. rank them very similarly. An honest and respectable life is slightly more important for COVERGIRL users than for non-users, while it is the second most important aspect for both groups.
When it comes to cosmetics and make-up users, brand awareness of COVERGIRL is at 84% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is COVERGIRL in the United States?
In total, 41% of U.S. cosmetics and make-up users say they like COVERGIRL. However, in actuality, among the 84% of U.S. respondents who know COVERGIRL, 49% of people like the brand.
What is the usage share of COVERGIRL in the United States?
All in all, 37% of cosmetics and make-up users in the United States use COVERGIRL. That means, of the 84% who know the brand, 44% use them.
How loyal are the users of COVERGIRL?
Around 29% of cosmetics and make-up users in the United States say they are likely to use COVERGIRL again. Set in relation to the 37% usage share of the brand, this means that 78% of their users show loyalty to the brand.
What's the buzz around COVERGIRL in the United States?
In September 2022, about 36% of U.S. cosmetics and make-up users had heard about COVERGIRL in the media, on social media, or in advertising over the past three months. Of the 84% who know the brand, that's 43%, meaning at the time of the survey there's some buzz around COVERGIRL in the United States.
Baby Boomer know their COVERGIRL
When comparing the brand KPIs between different generations in the U.S., COVERGIRL always ranks highest among Baby Boomer except for buzz, where the brand highest among Generation X.
Looking at the most important aspects of life, COVERGIRL users and non-users in the U.S. rank them very similarly. An honest and respectable life is slightly more important for COVERGIRL users than for non-users, while it is the second most important aspect for both groups.
