Fenty Beauty brand profile in the United States 2022
How high is the brand awareness of Fenty Beauty in the United States?
When it comes to cosmetics and make-up users, brand awareness of Fenty Beauty is at 53% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fenty Beauty in the United States?
In total, 19% of U.S. cosmetics and make-up users say they like Fenty Beauty. However, in actuality, among the 53% of U.S. respondents who know Fenty Beauty, 36% of people like the brand.
What is the usage share of Fenty Beauty in the United States?
All in all, 13% of cosmetics and make-up users in the United States use Fenty Beauty. That means, of the 53% who know the brand, 25% use them.
How loyal are the users of Fenty Beauty?
Around 10% of cosmetics and make-up users in the United States say they are likely to use Fenty Beauty again. Set in relation to the 13% usage share of the brand, this means that 77% of their users show loyalty to the brand.
What's the buzz around Fenty Beauty in the United States?
In September 2022, about 15% of U.S. cosmetics and make-up users had heard about Fenty Beauty in the media, on social media, or in advertising over the past three months. Of the 53% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around Fenty Beauty in the United States.
Millennials know Fenty Beauty like no one else
Comparing Fenty Beauty’s brand KPIs between different generations in the U.S., it is apparent that Gen Z and Millennials are Fenty Beauty’s core audience. Fenty Beauty’s brand awareness is highest among Millenials, followed by Gen Z, while it is lowest among Baby Boomer.
A stark contrast can also be seen between Fenty Beauty users and non-users in the U.S. when it comes to the most important aspects in life. Fenty beauty users value success and advancing in their career way higher than non-users and value an honest and respectable life not as high.
When it comes to cosmetics and make-up users, brand awareness of Fenty Beauty is at 53% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fenty Beauty in the United States?
In total, 19% of U.S. cosmetics and make-up users say they like Fenty Beauty. However, in actuality, among the 53% of U.S. respondents who know Fenty Beauty, 36% of people like the brand.
What is the usage share of Fenty Beauty in the United States?
All in all, 13% of cosmetics and make-up users in the United States use Fenty Beauty. That means, of the 53% who know the brand, 25% use them.
How loyal are the users of Fenty Beauty?
Around 10% of cosmetics and make-up users in the United States say they are likely to use Fenty Beauty again. Set in relation to the 13% usage share of the brand, this means that 77% of their users show loyalty to the brand.
What's the buzz around Fenty Beauty in the United States?
In September 2022, about 15% of U.S. cosmetics and make-up users had heard about Fenty Beauty in the media, on social media, or in advertising over the past three months. Of the 53% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around Fenty Beauty in the United States.
Millennials know Fenty Beauty like no one else
Comparing Fenty Beauty’s brand KPIs between different generations in the U.S., it is apparent that Gen Z and Millennials are Fenty Beauty’s core audience. Fenty Beauty’s brand awareness is highest among Millenials, followed by Gen Z, while it is lowest among Baby Boomer.
A stark contrast can also be seen between Fenty Beauty users and non-users in the U.S. when it comes to the most important aspects in life. Fenty beauty users value success and advancing in their career way higher than non-users and value an honest and respectable life not as high.
