CeraVe brand profile in the United States 2022
When it comes to face care users, brand awareness of CeraVe is at 76% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is CeraVe in the United States?
In total, 33% of U.S. face care users say they like CeraVe. However, in actuality, among the 76% of U.S. respondents who know CeraVe, 43% of people like the brand.
What is the usage share of CeraVe in the United States?
All in all, 29% of face care users in the United States use CeraVe. That means, of the 76% who know the brand, 38% use them.
How loyal are the users of CeraVe?
Around 23% of face care users in the United States say they are likely to use CeraVe again. Set in relation to the 29% usage share of the brand, this means that 79% of their users show loyalty to the brand.
What's the buzz around CeraVe in the United States?
In September 2022, about 28% of U.S. face care users had heard about CeraVe in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 37%, meaning at the time of the survey there's some buzz around CeraVe in the United States.
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