Glossier brand profile in the United States 2022
How high is the brand awareness of Glossier in the United States?
When it comes to cosmetics and make-up users, brand awareness of Glossier is at 54% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Glossier in the United States?
In total, 15% of U.S. cosmetics and make-up users say they like Glossier. However, in actuality, among the 54% of U.S. respondents who know Glossier, 28% of people like the brand.
What is the usage share of Glossier in the United States?
All in all, 12% of cosmetics and make-up users in the United States use Glossier. That means, of the 54% who know the brand, 22% use them.
How loyal are the users of Glossier?
Around 9% of cosmetics and make-up users in the United States say they are likely to use Glossier again. Set in relation to the 12% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Glossier in the United States?
In September 2022, about 10% of U.S. cosmetics and make-up users had heard about Glossier in the media, on social media, or in advertising over the past three months. Of the 54% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Glossier in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to cosmetics and make-up users, brand awareness of Glossier is at 54% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Glossier in the United States?
In total, 15% of U.S. cosmetics and make-up users say they like Glossier. However, in actuality, among the 54% of U.S. respondents who know Glossier, 28% of people like the brand.
What is the usage share of Glossier in the United States?
All in all, 12% of cosmetics and make-up users in the United States use Glossier. That means, of the 54% who know the brand, 22% use them.
How loyal are the users of Glossier?
Around 9% of cosmetics and make-up users in the United States say they are likely to use Glossier again. Set in relation to the 12% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Glossier in the United States?
In September 2022, about 10% of U.S. cosmetics and make-up users had heard about Glossier in the media, on social media, or in advertising over the past three months. Of the 54% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Glossier in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
