Old Spice brand profile in the United States 2022
How high is the brand awareness of Old Spice in the United States?
When it comes to deodorant users, brand awareness of Old Spice is at 88% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Old Spice in the United States?
In total, 28% of U.S. deodorant users say they like Old Spice. However, in actuality, among the 88% of U.S. respondents who know Old Spice, 32% of people like the brand.
What is the usage share of Old Spice in the United States?
All in all, 23% of deodorant users in the United States use Old Spice. That means, of the 88% who know the brand, 26% use them.
How loyal are the users of Old Spice?
Around 19% of deodorant users in the United States say they are likely to use Old Spice again. Set in relation to the 23% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around Old Spice in the United States?
In September 2022, about 29% of U.S. deodorant users had heard about Old Spice in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 33%, meaning at the time of the survey there's some buzz around Old Spice in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to deodorant users, brand awareness of Old Spice is at 88% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Old Spice in the United States?
In total, 28% of U.S. deodorant users say they like Old Spice. However, in actuality, among the 88% of U.S. respondents who know Old Spice, 32% of people like the brand.
What is the usage share of Old Spice in the United States?
All in all, 23% of deodorant users in the United States use Old Spice. That means, of the 88% who know the brand, 26% use them.
How loyal are the users of Old Spice?
Around 19% of deodorant users in the United States say they are likely to use Old Spice again. Set in relation to the 23% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around Old Spice in the United States?
In September 2022, about 29% of U.S. deodorant users had heard about Old Spice in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 33%, meaning at the time of the survey there's some buzz around Old Spice in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
