Right Guard brand profile in the United States 2022
How high is the brand awareness of Right Guard in the United States?
When it comes to deodorant users, brand awareness of Right Guard is at 75% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Right Guard in the United States?
In total, 16% of U.S. deodorant users say they like Right Guard. However, in actuality, among the 75% of U.S. respondents who know Right Guard, 21% of people like the brand.
What is the usage share of Right Guard in the United States?
All in all, 12% of deodorant users in the United States use Right Guard. That means, of the 75% who know the brand, 16% use them.
How loyal are the users of Right Guard?
Around 9% of deodorant users in the United States say they are likely to use Right Guard again. Set in relation to the 12% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Right Guard in the United States?
In September 2022, about 11% of U.S. deodorant users had heard about Right Guard in the media, on social media, or in advertising over the past three months. Of the 75% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Right Guard in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to deodorant users, brand awareness of Right Guard is at 75% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Right Guard in the United States?
In total, 16% of U.S. deodorant users say they like Right Guard. However, in actuality, among the 75% of U.S. respondents who know Right Guard, 21% of people like the brand.
What is the usage share of Right Guard in the United States?
All in all, 12% of deodorant users in the United States use Right Guard. That means, of the 75% who know the brand, 16% use them.
How loyal are the users of Right Guard?
Around 9% of deodorant users in the United States say they are likely to use Right Guard again. Set in relation to the 12% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Right Guard in the United States?
In September 2022, about 11% of U.S. deodorant users had heard about Right Guard in the media, on social media, or in advertising over the past three months. Of the 75% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Right Guard in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
