Olaplex brand profile in the United States 2022
How high is the brand awareness of Olaplex in the United States?
When it comes to hair care users, brand awareness of Olaplex is at 35% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Olaplex in the United States?
In total, 8% of U.S. hair care users say they like Olaplex. However, in actuality, among the 35% of U.S. respondents who know Olaplex, 23% of people like the brand.
What is the usage share of Olaplex in the United States?
All in all, 6% of hair care users in the United States use Olaplex. That means, of the 35% who know the brand, 17% use them.
How loyal are the users of Olaplex?
Around 4% of hair care users in the United States say they are likely to use Olaplex again. Set in relation to the 6% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Olaplex in the United States?
In September 2022, about 6% of U.S. hair care users had heard about Olaplex in the media, on social media, or in advertising over the past three months. Of the 35% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Olaplex in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hair care users, brand awareness of Olaplex is at 35% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Olaplex in the United States?
In total, 8% of U.S. hair care users say they like Olaplex. However, in actuality, among the 35% of U.S. respondents who know Olaplex, 23% of people like the brand.
What is the usage share of Olaplex in the United States?
All in all, 6% of hair care users in the United States use Olaplex. That means, of the 35% who know the brand, 17% use them.
How loyal are the users of Olaplex?
Around 4% of hair care users in the United States say they are likely to use Olaplex again. Set in relation to the 6% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Olaplex in the United States?
In September 2022, about 6% of U.S. hair care users had heard about Olaplex in the media, on social media, or in advertising over the past three months. Of the 35% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Olaplex in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
