Nivea brand profile in the United States 2022
When it comes to hair care users, brand awareness of Nivea is at 83% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Nivea in the United States?
In total, 18% of U.S. hair care users say they like Nivea. However, in actuality, among the 83% of U.S. respondents who know Nivea, 22% of people like the brand.
What is the usage share of Nivea in the United States?
All in all, 14% of hair care users in the United States use Nivea. That means, of the 83% who know the brand, 17% use them.
How loyal are the users of Nivea?
Around 11% of hair care users in the United States say they are likely to use Nivea again. Set in relation to the 14% usage share of the brand, this means that 79% of their users show loyalty to the brand.
What's the buzz around Nivea in the United States?
In September 2022, about 16% of U.S. hair care users had heard about Nivea in the media, on social media, or in advertising over the past three months. Of the 83% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Nivea in the United States.
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