Gillette brand profile in the United States 2022
How high is the brand awareness of Gillette in the United States?
When it comes to deodorant users, brand awareness of Gillette is at 85% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Gillette in the United States?
In total, 22% of U.S. deodorant users say they like Gillette. However, in actuality, among the 85% of U.S. respondents who know Gillette, 26% of people like the brand.
What is the usage share of Gillette in the United States?
All in all, 17% of deodorant users in the United States use Gillette. That means, of the 85% who know the brand, 20% use them.
How loyal are the users of Gillette?
Around 14% of deodorant users in the United States say they are likely to use Gillette again. Set in relation to the 17% usage share of the brand, this means that 82% of their users show loyalty to the brand.
What's the buzz around Gillette in the United States?
In September 2022, about 20% of U.S. deodorant users had heard about Gillette in the media, on social media, or in advertising over the past three months. Of the 85% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Gillette in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to deodorant users, brand awareness of Gillette is at 85% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Gillette in the United States?
In total, 22% of U.S. deodorant users say they like Gillette. However, in actuality, among the 85% of U.S. respondents who know Gillette, 26% of people like the brand.
What is the usage share of Gillette in the United States?
All in all, 17% of deodorant users in the United States use Gillette. That means, of the 85% who know the brand, 20% use them.
How loyal are the users of Gillette?
Around 14% of deodorant users in the United States say they are likely to use Gillette again. Set in relation to the 17% usage share of the brand, this means that 82% of their users show loyalty to the brand.
What's the buzz around Gillette in the United States?
In September 2022, about 20% of U.S. deodorant users had heard about Gillette in the media, on social media, or in advertising over the past three months. Of the 85% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Gillette in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
