Olay brand profile in the United States 2022
How high is the brand awareness of Olay in the United States?
When it comes to face care users, brand awareness of Olay is at 90% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Olay in the United States?
In total, 34% of U.S. face care users say they like Olay. However, in actuality, among the 90% of U.S. respondents who know Olay, 38% of people like the brand.
What is the usage share of Olay in the United States?
All in all, 28% of face care users in the United States use Olay. That means, of the 90% who know the brand, 31% use them.
How loyal are the users of Olay?
Around 23% of face care users in the United States say they are likely to use Olay again. Set in relation to the 28% usage share of the brand, this means that 82% of their users show loyalty to the brand.
What's the buzz around Olay in the United States?
In September 2022, about 25% of U.S. face care users had heard about Olay in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around Olay in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to face care users, brand awareness of Olay is at 90% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Olay in the United States?
In total, 34% of U.S. face care users say they like Olay. However, in actuality, among the 90% of U.S. respondents who know Olay, 38% of people like the brand.
What is the usage share of Olay in the United States?
All in all, 28% of face care users in the United States use Olay. That means, of the 90% who know the brand, 31% use them.
How loyal are the users of Olay?
Around 23% of face care users in the United States say they are likely to use Olay again. Set in relation to the 28% usage share of the brand, this means that 82% of their users show loyalty to the brand.
What's the buzz around Olay in the United States?
In September 2022, about 25% of U.S. face care users had heard about Olay in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around Olay in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
