Revlon brand profile in the United States 2023

How high is the brand awareness of Revlon in the United States?
When it comes to cosmetics and make-up users, brand awareness of Revlon is at 84 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Revlon in the United States?
In total, 26 percent of U.S. cosmetics and make-up users say they like Revlon. However, in actuality, among the 84 percent of U.S. respondents who know Revlon, 31 percent of people like the brand.

What is the usage share of Revlon in the United States?
All in all, 21 percent of cosmetics and make-up users in the United States use Revlon. That means, of the 84 percent who know the brand, 25 percent use them.

How loyal are the users of Revlon?
Around 17 percent of cosmetics and make-up users in the United States say they are likely to use Revlon again. Set in relation to the 21 percent usage share of the brand, this means that 81 percent of their users show loyalty to the brand.

What's the buzz around Revlon in the United States?
In September 2023, about 17 percent of U.S. cosmetics and make-up users had heard about Revlon in the media, on social media, or in advertising over the past three months. Of the 84 percent who know the brand, that's 20 percent, meaning at the time of the survey there's little buzz around Revlon in the United States.

If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.