Urban Decay brand profile in the United States 2022
How high is the brand awareness of Urban Decay in the United States?
When it comes to cosmetics and make-up users, brand awareness of Urban Decay is at 56% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Urban Decay in the United States?
In total, 14% of U.S. cosmetics and make-up users say they like Urban Decay. However, in actuality, among the 56% of U.S. respondents who know Urban Decay, 25% of people like the brand.
What is the usage share of Urban Decay in the United States?
All in all, 11% of cosmetics and make-up users in the United States use Urban Decay. That means, of the 56% who know the brand, 20% use them.
How loyal are the users of Urban Decay?
Around 10% of cosmetics and make-up users in the United States say they are likely to use Urban Decay again. Set in relation to the 11% usage share of the brand, this means that 91% of their users show loyalty to the brand.
What's the buzz around Urban Decay in the United States?
In September 2022, about 5% of U.S. cosmetics and make-up users had heard about Urban Decay in the media, on social media, or in advertising over the past three months. Of the 56% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Urban Decay in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to cosmetics and make-up users, brand awareness of Urban Decay is at 56% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Urban Decay in the United States?
In total, 14% of U.S. cosmetics and make-up users say they like Urban Decay. However, in actuality, among the 56% of U.S. respondents who know Urban Decay, 25% of people like the brand.
What is the usage share of Urban Decay in the United States?
All in all, 11% of cosmetics and make-up users in the United States use Urban Decay. That means, of the 56% who know the brand, 20% use them.
How loyal are the users of Urban Decay?
Around 10% of cosmetics and make-up users in the United States say they are likely to use Urban Decay again. Set in relation to the 11% usage share of the brand, this means that 91% of their users show loyalty to the brand.
What's the buzz around Urban Decay in the United States?
In September 2022, about 5% of U.S. cosmetics and make-up users had heard about Urban Decay in the media, on social media, or in advertising over the past three months. Of the 56% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Urban Decay in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
