NARS brand profile in the United States 2022
How high is the brand awareness of NARS in the United States?
When it comes to cosmetics and make-up users, brand awareness of NARS is at 51% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is NARS in the United States?
In total, 13% of U.S. cosmetics and make-up users say they like NARS. However, in actuality, among the 51% of U.S. respondents who know NARS, 25% of people like the brand.
What is the usage share of NARS in the United States?
All in all, 10% of cosmetics and make-up users in the United States use NARS. That means, of the 51% who know the brand, 20% use them.
How loyal are the users of NARS?
Around 7% of cosmetics and make-up users in the United States say they are likely to use NARS again. Set in relation to the 10% usage share of the brand, this means that 70% of their users show loyalty to the brand.
What's the buzz around NARS in the United States?
In September 2022, about 8% of U.S. cosmetics and make-up users had heard about NARS in the media, on social media, or in advertising over the past three months. Of the 51% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around NARS in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to cosmetics and make-up users, brand awareness of NARS is at 51% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is NARS in the United States?
In total, 13% of U.S. cosmetics and make-up users say they like NARS. However, in actuality, among the 51% of U.S. respondents who know NARS, 25% of people like the brand.
What is the usage share of NARS in the United States?
All in all, 10% of cosmetics and make-up users in the United States use NARS. That means, of the 51% who know the brand, 20% use them.
How loyal are the users of NARS?
Around 7% of cosmetics and make-up users in the United States say they are likely to use NARS again. Set in relation to the 10% usage share of the brand, this means that 70% of their users show loyalty to the brand.
What's the buzz around NARS in the United States?
In September 2022, about 8% of U.S. cosmetics and make-up users had heard about NARS in the media, on social media, or in advertising over the past three months. Of the 51% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around NARS in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
