Maybelline New York brand profile in the United States 2022
How high is the brand awareness of Maybelline New York in the United States?
When it comes to cosmetics and make-up users, brand awareness of Maybelline New York is at 79% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Maybelline New York in the United States?
In total, 31% of U.S. cosmetics and make-up users say they like Maybelline New York. However, in actuality, among the 79% of U.S. respondents who know Maybelline New York, 39% of people like the brand.
What is the usage share of Maybelline New York in the United States?
All in all, 25% of cosmetics and make-up users in the United States use Maybelline New York. That means, of the 79% who know the brand, 32% use them.
How loyal are the users of Maybelline New York?
Around 21% of cosmetics and make-up users in the United States say they are likely to use Maybelline New York again. Set in relation to the 25% usage share of the brand, this means that 84% of their users show loyalty to the brand.
What's the buzz around Maybelline New York in the United States?
In September 2022, about 23% of U.S. cosmetics and make-up users had heard about Maybelline New York in the media, on social media, or in advertising over the past three months. Of the 79% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Maybelline New York in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to cosmetics and make-up users, brand awareness of Maybelline New York is at 79% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Maybelline New York in the United States?
In total, 31% of U.S. cosmetics and make-up users say they like Maybelline New York. However, in actuality, among the 79% of U.S. respondents who know Maybelline New York, 39% of people like the brand.
What is the usage share of Maybelline New York in the United States?
All in all, 25% of cosmetics and make-up users in the United States use Maybelline New York. That means, of the 79% who know the brand, 32% use them.
How loyal are the users of Maybelline New York?
Around 21% of cosmetics and make-up users in the United States say they are likely to use Maybelline New York again. Set in relation to the 25% usage share of the brand, this means that 84% of their users show loyalty to the brand.
What's the buzz around Maybelline New York in the United States?
In September 2022, about 23% of U.S. cosmetics and make-up users had heard about Maybelline New York in the media, on social media, or in advertising over the past three months. Of the 79% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Maybelline New York in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
