M.A.C. brand profile in the United States 2022
When it comes to cosmetics and make-up users, brand awareness of M.A.C. is at 70% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is M.A.C. in the United States?
In total, 24% of U.S. cosmetics and make-up users say they like M.A.C.. However, in actuality, among the 70% of U.S. respondents who know M.A.C., 34% of people like the brand.
What is the usage share of M.A.C. in the United States?
All in all, 18% of cosmetics and make-up users in the United States use M.A.C.. That means, of the 70% who know the brand, 26% use them.
How loyal are the users of M.A.C.?
Around 14% of cosmetics and make-up users in the United States say they are likely to use M.A.C. again. Set in relation to the 18% usage share of the brand, this means that 78% of their users show loyalty to the brand.
What's the buzz around M.A.C. in the United States?
In September 2022, about 13% of U.S. cosmetics and make-up users had heard about M.A.C. in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around M.A.C. in the United States.
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