L'Oréal brand profile in the United States 2023
How high is the brand awareness of L'Oréal in the United States?
When it comes to cosmetics and make-up users, brand awareness of L'Oréal is at 88 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is L'Oréal in the United States?
In total, 33 percent of U.S. cosmetics and make-up users say they like L'Oréal. However, in actuality, among the 88 percent of U.S. respondents who know L'Oréal, 38 percent of people like the brand.
What is the usage share of L'Oréal in the United States?
All in all, 29 percent of cosmetics and make-up users in the United States use L'Oréal. That means, of the 88 percent who know the brand, 33 percent use them.
How loyal are the users of L'Oréal?
Around 23 percent of cosmetics and make-up users in the United States say they are likely to use L'Oréal again. Set in relation to the 29 percent usage share of the brand, this means that 79 percent of their users show loyalty to the brand.
What's the buzz around L'Oréal in the United States?
In September 2023, about 29 percent of U.S. cosmetics and make-up users had heard about L'Oréal in the media, on social media, or in advertising over the past three months. Of the 88 percent who know the brand, that's 33 percent, meaning at the time of the survey there's some buzz around L'Oréal in the United States.
Generation X knows L’Oréal
When comparing generations, L’Oréal has the highest brand awareness among Generation X in the U.S., while it is lowest among Gen Z. Looking at other KPIs, Generation X always ranks L’Oréal higher than other generations.
When asked about the most important aspects in life, L’Oréal users in the U.S. value a happy relationship the highest, just like non-users. The second most important aspect for L’Oréal users is success. On the other hand, non-users rate an honest and respectable life the second highest.
