Kylie Cosmetics brand profile in the United States 2022
How high is the brand awareness of Kylie Cosmetics in the United States?
When it comes to cosmetics and make-up users, brand awareness of Kylie Cosmetics is at 61% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Kylie Cosmetics in the United States?
In total, 15% of U.S. cosmetics and make-up users say they like Kylie Cosmetics. However, in actuality, among the 61% of U.S. respondents who know Kylie Cosmetics, 25% of people like the brand.
What is the usage share of Kylie Cosmetics in the United States?
All in all, 12% of cosmetics and make-up users in the United States use Kylie Cosmetics. That means, of the 61% who know the brand, 20% use them.
How loyal are the users of Kylie Cosmetics?
Around 9% of cosmetics and make-up users in the United States say they are likely to use Kylie Cosmetics again. Set in relation to the 12% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Kylie Cosmetics in the United States?
In September 2022, about 16% of U.S. cosmetics and make-up users had heard about Kylie Cosmetics in the media, on social media, or in advertising over the past three months. Of the 61% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Kylie Cosmetics in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to cosmetics and make-up users, brand awareness of Kylie Cosmetics is at 61% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Kylie Cosmetics in the United States?
In total, 15% of U.S. cosmetics and make-up users say they like Kylie Cosmetics. However, in actuality, among the 61% of U.S. respondents who know Kylie Cosmetics, 25% of people like the brand.
What is the usage share of Kylie Cosmetics in the United States?
All in all, 12% of cosmetics and make-up users in the United States use Kylie Cosmetics. That means, of the 61% who know the brand, 20% use them.
How loyal are the users of Kylie Cosmetics?
Around 9% of cosmetics and make-up users in the United States say they are likely to use Kylie Cosmetics again. Set in relation to the 12% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Kylie Cosmetics in the United States?
In September 2022, about 16% of U.S. cosmetics and make-up users had heard about Kylie Cosmetics in the media, on social media, or in advertising over the past three months. Of the 61% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Kylie Cosmetics in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
