ClarinsMen brand profile in the UK 2022
When it comes to male cosmetics users, brand awareness of ClarinsMen is at 47% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ClarinsMen in the UK?
In total, 12% of UK male cosmetics users say they like ClarinsMen. However, in actuality, among the 47% of UK respondents who know ClarinsMen, 26% of people like the brand.
What is the usage share of ClarinsMen in the UK?
All in all, 8% of male cosmetics users in the UK use ClarinsMen. That means, of the 47% who know the brand, 17% use them.
How loyal are the users of ClarinsMen?
Around 5% of male cosmetics users in the UK say they are likely to use ClarinsMen again. Set in relation to the 8% usage share of the brand, this means that 62% of their users show loyalty to the brand.
What's the buzz around ClarinsMen in the UK?
In September 2022, about 7% of UK male cosmetics users had heard about ClarinsMen in the media, on social media, or in advertising over the past three months. Of the 47% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around ClarinsMen in the UK.
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