Olay brand profile in the UK 2022
How high is the brand awareness of Olay in the UK?
When it comes to face care users, brand awareness of Olay is at 89% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Olay in the UK?
In total, 22% of UK face care users say they like Olay. However, in actuality, among the 89% of UK respondents who know Olay, 25% of people like the brand.
What is the usage share of Olay in the UK?
All in all, 15% of face care users in the UK use Olay. That means, of the 89% who know the brand, 17% use them.
How loyal are the users of Olay?
Around 12% of face care users in the UK say they are likely to use Olay again. Set in relation to the 15% usage share of the brand, this means that 80% of their users show loyalty to the brand.
What's the buzz around Olay in the UK?
In September 2022, about 15% of UK face care users had heard about Olay in the media, on social media, or in advertising over the past three months. Of the 89% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Olay in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to face care users, brand awareness of Olay is at 89% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Olay in the UK?
In total, 22% of UK face care users say they like Olay. However, in actuality, among the 89% of UK respondents who know Olay, 25% of people like the brand.
What is the usage share of Olay in the UK?
All in all, 15% of face care users in the UK use Olay. That means, of the 89% who know the brand, 17% use them.
How loyal are the users of Olay?
Around 12% of face care users in the UK say they are likely to use Olay again. Set in relation to the 15% usage share of the brand, this means that 80% of their users show loyalty to the brand.
What's the buzz around Olay in the UK?
In September 2022, about 15% of UK face care users had heard about Olay in the media, on social media, or in advertising over the past three months. Of the 89% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Olay in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
