Glossier brand profile in the UK 2022
When it comes to face care users, brand awareness of Glossier is at 40% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Glossier in the UK?
In total, 9% of UK face care users say they like Glossier. However, in actuality, among the 40% of UK respondents who know Glossier, 22% of people like the brand.
What is the usage share of Glossier in the UK?
All in all, 7% of face care users in the UK use Glossier. That means, of the 40% who know the brand, 18% use them.
How loyal are the users of Glossier?
Around 4% of face care users in the UK say they are likely to use Glossier again. Set in relation to the 7% usage share of the brand, this means that 57% of their users show loyalty to the brand.
What's the buzz around Glossier in the UK?
In September 2022, about 6% of UK face care users had heard about Glossier in the media, on social media, or in advertising over the past three months. Of the 40% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Glossier in the UK.
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