Redken brand profile in the UK 2022
How high is the brand awareness of Redken in the UK?
When it comes to hair care users, brand awareness of Redken is at 38% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Redken in the UK?
In total, 6% of UK hair care users say they like Redken. However, in actuality, among the 38% of UK respondents who know Redken, 16% of people like the brand.
What is the usage share of Redken in the UK?
All in all, 3% of hair care users in the UK use Redken. That means, of the 38% who know the brand, 8% use them.
How loyal are the users of Redken?
Around 3% of hair care users in the UK say they are likely to use Redken again. Set in relation to the 3% usage share of the brand, this means that 100% of their users show loyalty to the brand.
What's the buzz around Redken in the UK?
In September 2022, about 2% of UK hair care users had heard about Redken in the media, on social media, or in advertising over the past three months. Of the 38% who know the brand, that's 5%, meaning at the time of the survey there's little to no buzz around Redken in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hair care users, brand awareness of Redken is at 38% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Redken in the UK?
In total, 6% of UK hair care users say they like Redken. However, in actuality, among the 38% of UK respondents who know Redken, 16% of people like the brand.
What is the usage share of Redken in the UK?
All in all, 3% of hair care users in the UK use Redken. That means, of the 38% who know the brand, 8% use them.
How loyal are the users of Redken?
Around 3% of hair care users in the UK say they are likely to use Redken again. Set in relation to the 3% usage share of the brand, this means that 100% of their users show loyalty to the brand.
What's the buzz around Redken in the UK?
In September 2022, about 2% of UK hair care users had heard about Redken in the media, on social media, or in advertising over the past three months. Of the 38% who know the brand, that's 5%, meaning at the time of the survey there's little to no buzz around Redken in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
