The Ordinary brand profile in the UK 2022
How high is the brand awareness of The Ordinary in the UK?
When it comes to face care users, brand awareness of The Ordinary is at 46% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is The Ordinary in the UK?
In total, 14% of UK face care users say they like The Ordinary. However, in actuality, among the 46% of UK respondents who know The Ordinary, 30% of people like the brand.
What is the usage share of The Ordinary in the UK?
All in all, 12% of face care users in the UK use The Ordinary. That means, of the 46% who know the brand, 26% use them.
How loyal are the users of The Ordinary?
Around 11% of face care users in the UK say they are likely to use The Ordinary again. Set in relation to the 12% usage share of the brand, this means that 92% of their users show loyalty to the brand.
What's the buzz around The Ordinary in the UK?
In September 2022, about 4% of UK face care users had heard about The Ordinary in the media, on social media, or in advertising over the past three months. Of the 46% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around The Ordinary in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to face care users, brand awareness of The Ordinary is at 46% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is The Ordinary in the UK?
In total, 14% of UK face care users say they like The Ordinary. However, in actuality, among the 46% of UK respondents who know The Ordinary, 30% of people like the brand.
What is the usage share of The Ordinary in the UK?
All in all, 12% of face care users in the UK use The Ordinary. That means, of the 46% who know the brand, 26% use them.
How loyal are the users of The Ordinary?
Around 11% of face care users in the UK say they are likely to use The Ordinary again. Set in relation to the 12% usage share of the brand, this means that 92% of their users show loyalty to the brand.
What's the buzz around The Ordinary in the UK?
In September 2022, about 4% of UK face care users had heard about The Ordinary in the media, on social media, or in advertising over the past three months. Of the 46% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around The Ordinary in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
