The Inkey List brand profile in the UK 2022
When it comes to face care users, brand awareness of The Inkey List is at 26% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is The Inkey List in the UK?
In total, 7% of UK face care users say they like The Inkey List. However, in actuality, among the 26% of UK respondents who know The Inkey List, 27% of people like the brand.
What is the usage share of The Inkey List in the UK?
All in all, 5% of face care users in the UK use The Inkey List. That means, of the 26% who know the brand, 19% use them.
How loyal are the users of The Inkey List?
Around 4% of face care users in the UK say they are likely to use The Inkey List again. Set in relation to the 5% usage share of the brand, this means that 80% of their users show loyalty to the brand.
What's the buzz around The Inkey List in the UK?
In September 2022, about 2% of UK face care users had heard about The Inkey List in the media, on social media, or in advertising over the past three months. Of the 26% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around The Inkey List in the UK.
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