The Body Shop brand profile in the UK 2022
How high is the brand awareness of The Body Shop in the UK?
When it comes to hair care users, brand awareness of The Body Shop is at 88% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is The Body Shop in the UK?
In total, 14% of UK hair care users say they like The Body Shop. However, in actuality, among the 88% of UK respondents who know The Body Shop, 16% of people like the brand.
What is the usage share of The Body Shop in the UK?
All in all, 10% of hair care users in the UK use The Body Shop. That means, of the 88% who know the brand, 11% use them.
How loyal are the users of The Body Shop?
Around 8% of hair care users in the UK say they are likely to use The Body Shop again. Set in relation to the 10% usage share of the brand, this means that 80% of their users show loyalty to the brand.
What's the buzz around The Body Shop in the UK?
In September 2022, about 9% of UK hair care users had heard about The Body Shop in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around The Body Shop in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hair care users, brand awareness of The Body Shop is at 88% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is The Body Shop in the UK?
In total, 14% of UK hair care users say they like The Body Shop. However, in actuality, among the 88% of UK respondents who know The Body Shop, 16% of people like the brand.
What is the usage share of The Body Shop in the UK?
All in all, 10% of hair care users in the UK use The Body Shop. That means, of the 88% who know the brand, 11% use them.
How loyal are the users of The Body Shop?
Around 8% of hair care users in the UK say they are likely to use The Body Shop again. Set in relation to the 10% usage share of the brand, this means that 80% of their users show loyalty to the brand.
What's the buzz around The Body Shop in the UK?
In September 2022, about 9% of UK hair care users had heard about The Body Shop in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around The Body Shop in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
