Paula's Choice brand profile in the UK 2022
When it comes to face care users, brand awareness of Paula's Choice is at 25% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Paula's Choice in the UK?
In total, 5% of UK face care users say they like Paula's Choice. However, in actuality, among the 25% of UK respondents who know Paula's Choice, 20% of people like the brand.
What is the usage share of Paula's Choice in the UK?
All in all, 4% of face care users in the UK use Paula's Choice. That means, of the 25% who know the brand, 16% use them.
How loyal are the users of Paula's Choice?
Around 3% of face care users in the UK say they are likely to use Paula's Choice again. Set in relation to the 4% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Paula's Choice in the UK?
In September 2022, about 2% of UK face care users had heard about Paula's Choice in the media, on social media, or in advertising over the past three months. Of the 25% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Paula's Choice in the UK.
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