How high is the brand awareness of Bulldog in the UK? When it comes to male cosmetics users, brand awareness of Bulldog is at 72% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bulldog in the UK? In total, 29% of UK male cosmetics users say they like Bulldog. However, in actuality, among the 72% of UK respondents who know Bulldog, 40% of people like the brand.
What is the usage share of Bulldog in the UK? All in all, 24% of male cosmetics users in the UK use Bulldog. That means, of the 72% who know the brand, 33% use them.
How loyal are the users of Bulldog? Around 19% of male cosmetics users in the UK say they are likely to use Bulldog again. Set in relation to the 24% usage share of the brand, this means that 79% of their users show loyalty to the brand.
What's the buzz around Bulldog in the UK? In September 2022, about 19% of UK male cosmetics users had heard about Bulldog in the media, on social media, or in advertising over the past three months. Of the 72% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Bulldog in the UK.
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Bulldog brand awareness, usage, popularity, loyalty, and buzz among male cosmetics users in the UK in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to male cosmetics, which of the following brands do you like?
Brand usage: When it comes to male cosmetics, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to male cosmetics, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (October 18, 2022). Bulldog brand awareness, usage, popularity, loyalty, and buzz among male cosmetics users in the UK in 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/forecasts/1340078/bulldog-male-cosmetics-brand-profile-in-the-uk
Statista. "Bulldog brand awareness, usage, popularity, loyalty, and buzz among male cosmetics users in the UK in 2022." Chart. October 18, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/forecasts/1340078/bulldog-male-cosmetics-brand-profile-in-the-uk
Statista. (2022). Bulldog brand awareness, usage, popularity, loyalty, and buzz among male cosmetics users in the UK in 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/forecasts/1340078/bulldog-male-cosmetics-brand-profile-in-the-uk
Statista. "Bulldog Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Male Cosmetics Users in The Uk in 2022." Statista, Statista Inc., 18 Oct 2022, https://www.statista.com/forecasts/1340078/bulldog-male-cosmetics-brand-profile-in-the-uk
Statista, Bulldog brand awareness, usage, popularity, loyalty, and buzz among male cosmetics users in the UK in 2022 Statista, https://www.statista.com/forecasts/1340078/bulldog-male-cosmetics-brand-profile-in-the-uk (last visited December 23, 2024)
Bulldog brand awareness, usage, popularity, loyalty, and buzz among male cosmetics users in the UK in 2022 [Graph], Statista, October 18, 2022. [Online]. Available: https://www.statista.com/forecasts/1340078/bulldog-male-cosmetics-brand-profile-in-the-uk