Aveeno brand profile in the UK 2022
How high is the brand awareness of Aveeno in the UK?
When it comes to face care users, brand awareness of Aveeno is at 69% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Aveeno in the UK?
In total, 22% of UK face care users say they like Aveeno. However, in actuality, among the 69% of UK respondents who know Aveeno, 32% of people like the brand.
What is the usage share of Aveeno in the UK?
All in all, 18% of face care users in the UK use Aveeno. That means, of the 69% who know the brand, 26% use them.
How loyal are the users of Aveeno?
Around 15% of face care users in the UK say they are likely to use Aveeno again. Set in relation to the 18% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around Aveeno in the UK?
In September 2022, about 15% of UK face care users had heard about Aveeno in the media, on social media, or in advertising over the past three months. Of the 69% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Aveeno in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to face care users, brand awareness of Aveeno is at 69% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Aveeno in the UK?
In total, 22% of UK face care users say they like Aveeno. However, in actuality, among the 69% of UK respondents who know Aveeno, 32% of people like the brand.
What is the usage share of Aveeno in the UK?
All in all, 18% of face care users in the UK use Aveeno. That means, of the 69% who know the brand, 26% use them.
How loyal are the users of Aveeno?
Around 15% of face care users in the UK say they are likely to use Aveeno again. Set in relation to the 18% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around Aveeno in the UK?
In September 2022, about 15% of UK face care users had heard about Aveeno in the media, on social media, or in advertising over the past three months. Of the 69% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Aveeno in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
