How high is the brand awareness of Aveeno in the UK? When it comes to face care users, brand awareness of Aveeno is at 69% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Aveeno in the UK? In total, 22% of UK face care users say they like Aveeno. However, in actuality, among the 69% of UK respondents who know Aveeno, 32% of people like the brand.
What is the usage share of Aveeno in the UK? All in all, 18% of face care users in the UK use Aveeno. That means, of the 69% who know the brand, 26% use them.
How loyal are the users of Aveeno? Around 15% of face care users in the UK say they are likely to use Aveeno again. Set in relation to the 18% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around Aveeno in the UK? In September 2022, about 15% of UK face care users had heard about Aveeno in the media, on social media, or in advertising over the past three months. Of the 69% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Aveeno in the UK.
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Aveeno brand awareness, usage, popularity, loyalty, and buzz among face care users in the UK in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to face care, which of the following brands do you like?
Brand usage: When it comes to face care, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to face care, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (October 18, 2022). Aveeno brand awareness, usage, popularity, loyalty, and buzz among face care users in the UK in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1340076/aveeno-face-care-brand-profile-in-the-uk
Statista. "Aveeno brand awareness, usage, popularity, loyalty, and buzz among face care users in the UK in 2022." Chart. October 18, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1340076/aveeno-face-care-brand-profile-in-the-uk
Statista. (2022). Aveeno brand awareness, usage, popularity, loyalty, and buzz among face care users in the UK in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1340076/aveeno-face-care-brand-profile-in-the-uk
Statista. "Aveeno Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Face Care Users in The Uk in 2022." Statista, Statista Inc., 18 Oct 2022, https://www.statista.com/forecasts/1340076/aveeno-face-care-brand-profile-in-the-uk
Statista, Aveeno brand awareness, usage, popularity, loyalty, and buzz among face care users in the UK in 2022 Statista, https://www.statista.com/forecasts/1340076/aveeno-face-care-brand-profile-in-the-uk (last visited August 25, 2024)
Aveeno brand awareness, usage, popularity, loyalty, and buzz among face care users in the UK in 2022 [Graph], Statista, October 18, 2022. [Online]. Available: https://www.statista.com/forecasts/1340076/aveeno-face-care-brand-profile-in-the-uk