Old Spice brand profile in the UK 2022
How high is the brand awareness of Old Spice in the UK?
When it comes to deodorant users, brand awareness of Old Spice is at 77% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Old Spice in the UK?
In total, 12% of UK deodorant users say they like Old Spice. However, in actuality, among the 77% of UK respondents who know Old Spice, 16% of people like the brand.
What is the usage share of Old Spice in the UK?
All in all, 9% of deodorant users in the UK use Old Spice. That means, of the 77% who know the brand, 12% use them.
How loyal are the users of Old Spice?
Around 6% of deodorant users in the UK say they are likely to use Old Spice again. Set in relation to the 9% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Old Spice in the UK?
In September 2022, about 10% of UK deodorant users had heard about Old Spice in the media, on social media, or in advertising over the past three months. Of the 77% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Old Spice in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to deodorant users, brand awareness of Old Spice is at 77% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Old Spice in the UK?
In total, 12% of UK deodorant users say they like Old Spice. However, in actuality, among the 77% of UK respondents who know Old Spice, 16% of people like the brand.
What is the usage share of Old Spice in the UK?
All in all, 9% of deodorant users in the UK use Old Spice. That means, of the 77% who know the brand, 12% use them.
How loyal are the users of Old Spice?
Around 6% of deodorant users in the UK say they are likely to use Old Spice again. Set in relation to the 9% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Old Spice in the UK?
In September 2022, about 10% of UK deodorant users had heard about Old Spice in the media, on social media, or in advertising over the past three months. Of the 77% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Old Spice in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
