Right Guard brand profile in the UK 2022
How high is the brand awareness of Right Guard in the UK?
When it comes to deodorant users, brand awareness of Right Guard is at 87% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Right Guard in the UK?
In total, 27% of UK deodorant users say they like Right Guard. However, in actuality, among the 87% of UK respondents who know Right Guard, 31% of people like the brand.
What is the usage share of Right Guard in the UK?
All in all, 23% of deodorant users in the UK use Right Guard. That means, of the 87% who know the brand, 26% use them.
How loyal are the users of Right Guard?
Around 19% of deodorant users in the UK say they are likely to use Right Guard again. Set in relation to the 23% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around Right Guard in the UK?
In September 2022, about 14% of UK deodorant users had heard about Right Guard in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Right Guard in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to deodorant users, brand awareness of Right Guard is at 87% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Right Guard in the UK?
In total, 27% of UK deodorant users say they like Right Guard. However, in actuality, among the 87% of UK respondents who know Right Guard, 31% of people like the brand.
What is the usage share of Right Guard in the UK?
All in all, 23% of deodorant users in the UK use Right Guard. That means, of the 87% who know the brand, 26% use them.
How loyal are the users of Right Guard?
Around 19% of deodorant users in the UK say they are likely to use Right Guard again. Set in relation to the 23% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around Right Guard in the UK?
In September 2022, about 14% of UK deodorant users had heard about Right Guard in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Right Guard in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
