benefit brand profile in the United States 2022
How high is the brand awareness of benefit in the United States?
When it comes to cosmetics and make-up users, brand awareness of benefit is at 52% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is benefit in the United States?
In total, 18% of U.S. cosmetics and make-up users say they like benefit. However, in actuality, among the 52% of U.S. respondents who know benefit, 35% of people like the brand.
What is the usage share of benefit in the United States?
All in all, 16% of cosmetics and make-up users in the United States use benefit. That means, of the 52% who know the brand, 31% use them.
How loyal are the users of benefit?
Around 11% of cosmetics and make-up users in the United States say they are likely to use benefit again. Set in relation to the 16% usage share of the brand, this means that 69% of their users show loyalty to the brand.
What's the buzz around benefit in the United States?
In September 2022, about 16% of U.S. cosmetics and make-up users had heard about benefit in the media, on social media, or in advertising over the past three months. Of the 52% who know the brand, that's 31%, meaning at the time of the survey there's some buzz around benefit in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to cosmetics and make-up users, brand awareness of benefit is at 52% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is benefit in the United States?
In total, 18% of U.S. cosmetics and make-up users say they like benefit. However, in actuality, among the 52% of U.S. respondents who know benefit, 35% of people like the brand.
What is the usage share of benefit in the United States?
All in all, 16% of cosmetics and make-up users in the United States use benefit. That means, of the 52% who know the brand, 31% use them.
How loyal are the users of benefit?
Around 11% of cosmetics and make-up users in the United States say they are likely to use benefit again. Set in relation to the 16% usage share of the brand, this means that 69% of their users show loyalty to the brand.
What's the buzz around benefit in the United States?
In September 2022, about 16% of U.S. cosmetics and make-up users had heard about benefit in the media, on social media, or in advertising over the past three months. Of the 52% who know the brand, that's 31%, meaning at the time of the survey there's some buzz around benefit in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
