L'Oréal Men Expert brand profile in the UK 2022
When it comes to male cosmetics users, brand awareness of L'Oréal Men Expert is at 87% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is L'Oréal Men Expert in the UK?
In total, 37% of UK male cosmetics users say they like L'Oréal Men Expert. However, in actuality, among the 87% of UK respondents who know L'Oréal Men Expert, 43% of people like the brand.
What is the usage share of L'Oréal Men Expert in the UK?
All in all, 26% of male cosmetics users in the UK use L'Oréal Men Expert. That means, of the 87% who know the brand, 30% use them.
How loyal are the users of L'Oréal Men Expert?
Around 21% of male cosmetics users in the UK say they are likely to use L'Oréal Men Expert again. Set in relation to the 26% usage share of the brand, this means that 81% of their users show loyalty to the brand.
What's the buzz around L'Oréal Men Expert in the UK?
In September 2022, about 23% of UK male cosmetics users had heard about L'Oréal Men Expert in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around L'Oréal Men Expert in the UK.
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