IT Cosmetics brand profile in the UK 2022
How high is the brand awareness of IT Cosmetics in the UK?
When it comes to cosmetics and make-up users, brand awareness of IT Cosmetics is at 38% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is IT Cosmetics in the UK?
In total, 8% of UK cosmetics and make-up users say they like IT Cosmetics. However, in actuality, among the 38% of UK respondents who know IT Cosmetics, 21% of people like the brand.
What is the usage share of IT Cosmetics in the UK?
All in all, 7% of cosmetics and make-up users in the UK use IT Cosmetics. That means, of the 38% who know the brand, 18% use them.
How loyal are the users of IT Cosmetics?
Around 4% of cosmetics and make-up users in the UK say they are likely to use IT Cosmetics again. Set in relation to the 7% usage share of the brand, this means that 57% of their users show loyalty to the brand.
What's the buzz around IT Cosmetics in the UK?
In September 2022, about 6% of UK cosmetics and make-up users had heard about IT Cosmetics in the media, on social media, or in advertising over the past three months. Of the 38% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around IT Cosmetics in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to cosmetics and make-up users, brand awareness of IT Cosmetics is at 38% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is IT Cosmetics in the UK?
In total, 8% of UK cosmetics and make-up users say they like IT Cosmetics. However, in actuality, among the 38% of UK respondents who know IT Cosmetics, 21% of people like the brand.
What is the usage share of IT Cosmetics in the UK?
All in all, 7% of cosmetics and make-up users in the UK use IT Cosmetics. That means, of the 38% who know the brand, 18% use them.
How loyal are the users of IT Cosmetics?
Around 4% of cosmetics and make-up users in the UK say they are likely to use IT Cosmetics again. Set in relation to the 7% usage share of the brand, this means that 57% of their users show loyalty to the brand.
What's the buzz around IT Cosmetics in the UK?
In September 2022, about 6% of UK cosmetics and make-up users had heard about IT Cosmetics in the media, on social media, or in advertising over the past three months. Of the 38% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around IT Cosmetics in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
