Estée Lauder brand profile in the UK 2022

How high is the brand awareness of Estée Lauder in the UK?
When it comes to face care users, brand awareness of Estée Lauder is at 83% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Estée Lauder in the UK?
In total, 19% of UK face care users say they like Estée Lauder. However, in actuality, among the 83% of UK respondents who know Estée Lauder, 23% of people like the brand.

What is the usage share of Estée Lauder in the UK?
All in all, 14% of face care users in the UK use Estée Lauder. That means, of the 83% who know the brand, 17% use them.

How loyal are the users of Estée Lauder?
Around 10% of face care users in the UK say they are likely to use Estée Lauder again. Set in relation to the 14% usage share of the brand, this means that 71% of their users show loyalty to the brand.

What's the buzz around Estée Lauder in the UK?
In September 2022, about 15% of UK face care users had heard about Estée Lauder in the media, on social media, or in advertising over the past three months. Of the 83% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Estée Lauder in the UK.

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