How high is the brand awareness of ManCave in the UK? When it comes to male cosmetics users, brand awareness of ManCave is at 41% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ManCave in the UK? In total, 9% of UK male cosmetics users say they like ManCave. However, in actuality, among the 41% of UK respondents who know ManCave, 22% of people like the brand.
What is the usage share of ManCave in the UK? All in all, 7% of male cosmetics users in the UK use ManCave. That means, of the 41% who know the brand, 17% use them.
How loyal are the users of ManCave? Around 5% of male cosmetics users in the UK say they are likely to use ManCave again. Set in relation to the 7% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around ManCave in the UK? In September 2022, about 6% of UK male cosmetics users had heard about ManCave in the media, on social media, or in advertising over the past three months. Of the 41% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around ManCave in the UK.
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ManCave brand awareness, usage, popularity, loyalty, and buzz among male cosmetics users in the UK in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to male cosmetics, which of the following brands do you like?
Brand usage: When it comes to male cosmetics, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to male cosmetics, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (October 18, 2022). ManCave brand awareness, usage, popularity, loyalty, and buzz among male cosmetics users in the UK in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1340057/mancave-male-cosmetics-brand-profile-in-the-uk
Statista. "ManCave brand awareness, usage, popularity, loyalty, and buzz among male cosmetics users in the UK in 2022." Chart. October 18, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1340057/mancave-male-cosmetics-brand-profile-in-the-uk
Statista. (2022). ManCave brand awareness, usage, popularity, loyalty, and buzz among male cosmetics users in the UK in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1340057/mancave-male-cosmetics-brand-profile-in-the-uk
Statista. "Mancave Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Male Cosmetics Users in The Uk in 2022." Statista, Statista Inc., 18 Oct 2022, https://www.statista.com/forecasts/1340057/mancave-male-cosmetics-brand-profile-in-the-uk
Statista, ManCave brand awareness, usage, popularity, loyalty, and buzz among male cosmetics users in the UK in 2022 Statista, https://www.statista.com/forecasts/1340057/mancave-male-cosmetics-brand-profile-in-the-uk (last visited August 25, 2024)
ManCave brand awareness, usage, popularity, loyalty, and buzz among male cosmetics users in the UK in 2022 [Graph], Statista, October 18, 2022. [Online]. Available: https://www.statista.com/forecasts/1340057/mancave-male-cosmetics-brand-profile-in-the-uk