John Frieda brand profile in the UK 2022
When it comes to hair care users, brand awareness of John Frieda is at 73% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is John Frieda in the UK?
In total, 13% of UK hair care users say they like John Frieda. However, in actuality, among the 73% of UK respondents who know John Frieda, 18% of people like the brand.
What is the usage share of John Frieda in the UK?
All in all, 10% of hair care users in the UK use John Frieda. That means, of the 73% who know the brand, 14% use them.
How loyal are the users of John Frieda?
Around 7% of hair care users in the UK say they are likely to use John Frieda again. Set in relation to the 10% usage share of the brand, this means that 70% of their users show loyalty to the brand.
What's the buzz around John Frieda in the UK?
In September 2022, about 8% of UK hair care users had heard about John Frieda in the media, on social media, or in advertising over the past three months. Of the 73% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around John Frieda in the UK.
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