Kevin Murphy brand profile in the UK 2022
How high is the brand awareness of Kevin Murphy in the UK?
When it comes to hair care users, brand awareness of Kevin Murphy is at 20% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Kevin Murphy in the UK?
In total, 4% of UK hair care users say they like Kevin Murphy. However, in actuality, among the 20% of UK respondents who know Kevin Murphy, 20% of people like the brand.
What is the usage share of Kevin Murphy in the UK?
All in all, 4% of hair care users in the UK use Kevin Murphy. That means, of the 20% who know the brand, 20% use them.
How loyal are the users of Kevin Murphy?
Around 2% of hair care users in the UK say they are likely to use Kevin Murphy again. Set in relation to the 4% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Kevin Murphy in the UK?
In September 2022, about 2% of UK hair care users had heard about Kevin Murphy in the media, on social media, or in advertising over the past three months. Of the 20% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Kevin Murphy in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hair care users, brand awareness of Kevin Murphy is at 20% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Kevin Murphy in the UK?
In total, 4% of UK hair care users say they like Kevin Murphy. However, in actuality, among the 20% of UK respondents who know Kevin Murphy, 20% of people like the brand.
What is the usage share of Kevin Murphy in the UK?
All in all, 4% of hair care users in the UK use Kevin Murphy. That means, of the 20% who know the brand, 20% use them.
How loyal are the users of Kevin Murphy?
Around 2% of hair care users in the UK say they are likely to use Kevin Murphy again. Set in relation to the 4% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Kevin Murphy in the UK?
In September 2022, about 2% of UK hair care users had heard about Kevin Murphy in the media, on social media, or in advertising over the past three months. Of the 20% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Kevin Murphy in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
