Kérastase brand profile in the UK 2022
How high is the brand awareness of Kérastase in the UK?
When it comes to hair care users, brand awareness of Kérastase is at 43% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Kérastase in the UK?
In total, 11% of UK hair care users say they like Kérastase. However, in actuality, among the 43% of UK respondents who know Kérastase, 26% of people like the brand.
What is the usage share of Kérastase in the UK?
All in all, 6% of hair care users in the UK use Kérastase. That means, of the 43% who know the brand, 14% use them.
How loyal are the users of Kérastase?
Around 4% of hair care users in the UK say they are likely to use Kérastase again. Set in relation to the 6% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Kérastase in the UK?
In September 2022, about 5% of UK hair care users had heard about Kérastase in the media, on social media, or in advertising over the past three months. Of the 43% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Kérastase in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hair care users, brand awareness of Kérastase is at 43% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Kérastase in the UK?
In total, 11% of UK hair care users say they like Kérastase. However, in actuality, among the 43% of UK respondents who know Kérastase, 26% of people like the brand.
What is the usage share of Kérastase in the UK?
All in all, 6% of hair care users in the UK use Kérastase. That means, of the 43% who know the brand, 14% use them.
How loyal are the users of Kérastase?
Around 4% of hair care users in the UK say they are likely to use Kérastase again. Set in relation to the 6% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Kérastase in the UK?
In September 2022, about 5% of UK hair care users had heard about Kérastase in the media, on social media, or in advertising over the past three months. Of the 43% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Kérastase in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
