Garnier MEN brand profile in the UK 2022
When it comes to male cosmetics users, brand awareness of Garnier MEN is at 84% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Garnier MEN in the UK?
In total, 19% of UK male cosmetics users say they like Garnier MEN. However, in actuality, among the 84% of UK respondents who know Garnier MEN, 23% of people like the brand.
What is the usage share of Garnier MEN in the UK?
All in all, 14% of male cosmetics users in the UK use Garnier MEN. That means, of the 84% who know the brand, 17% use them.
How loyal are the users of Garnier MEN?
Around 10% of male cosmetics users in the UK say they are likely to use Garnier MEN again. Set in relation to the 14% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around Garnier MEN in the UK?
In September 2022, about 16% of UK male cosmetics users had heard about Garnier MEN in the media, on social media, or in advertising over the past three months. Of the 84% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Garnier MEN in the UK.
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