Aussie brand profile in the UK 2022
How high is the brand awareness of Aussie in the UK?
When it comes to hair care users, brand awareness of Aussie is at 62% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Aussie in the UK?
In total, 25% of UK hair care users say they like Aussie. However, in actuality, among the 62% of UK respondents who know Aussie, 40% of people like the brand.
What is the usage share of Aussie in the UK?
All in all, 21% of hair care users in the UK use Aussie. That means, of the 62% who know the brand, 34% use them.
How loyal are the users of Aussie?
Around 17% of hair care users in the UK say they are likely to use Aussie again. Set in relation to the 21% usage share of the brand, this means that 81% of their users show loyalty to the brand.
What's the buzz around Aussie in the UK?
In September 2022, about 14% of UK hair care users had heard about Aussie in the media, on social media, or in advertising over the past three months. Of the 62% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Aussie in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hair care users, brand awareness of Aussie is at 62% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Aussie in the UK?
In total, 25% of UK hair care users say they like Aussie. However, in actuality, among the 62% of UK respondents who know Aussie, 40% of people like the brand.
What is the usage share of Aussie in the UK?
All in all, 21% of hair care users in the UK use Aussie. That means, of the 62% who know the brand, 34% use them.
How loyal are the users of Aussie?
Around 17% of hair care users in the UK say they are likely to use Aussie again. Set in relation to the 21% usage share of the brand, this means that 81% of their users show loyalty to the brand.
What's the buzz around Aussie in the UK?
In September 2022, about 14% of UK hair care users had heard about Aussie in the media, on social media, or in advertising over the past three months. Of the 62% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Aussie in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
