How high is the brand awareness of Aussie in the UK? When it comes to hair care users, brand awareness of Aussie is at 62% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Aussie in the UK? In total, 25% of UK hair care users say they like Aussie. However, in actuality, among the 62% of UK respondents who know Aussie, 40% of people like the brand.
What is the usage share of Aussie in the UK? All in all, 21% of hair care users in the UK use Aussie. That means, of the 62% who know the brand, 34% use them.
How loyal are the users of Aussie? Around 17% of hair care users in the UK say they are likely to use Aussie again. Set in relation to the 21% usage share of the brand, this means that 81% of their users show loyalty to the brand.
What's the buzz around Aussie in the UK? In September 2022, about 14% of UK hair care users had heard about Aussie in the media, on social media, or in advertising over the past three months. Of the 62% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Aussie in the UK.
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Aussie brand awareness, usage, popularity, loyalty, and buzz among hair care users in the UK in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to hair care, which of the following brands do you like?
Brand usage: When it comes to hair care, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to hair care, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (October 18, 2022). Aussie brand awareness, usage, popularity, loyalty, and buzz among hair care users in the UK in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1340046/aussie-hair-care-brand-profile-in-the-uk
Statista. "Aussie brand awareness, usage, popularity, loyalty, and buzz among hair care users in the UK in 2022." Chart. October 18, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1340046/aussie-hair-care-brand-profile-in-the-uk
Statista. (2022). Aussie brand awareness, usage, popularity, loyalty, and buzz among hair care users in the UK in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1340046/aussie-hair-care-brand-profile-in-the-uk
Statista. "Aussie Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Hair Care Users in The Uk in 2022." Statista, Statista Inc., 18 Oct 2022, https://www.statista.com/forecasts/1340046/aussie-hair-care-brand-profile-in-the-uk
Statista, Aussie brand awareness, usage, popularity, loyalty, and buzz among hair care users in the UK in 2022 Statista, https://www.statista.com/forecasts/1340046/aussie-hair-care-brand-profile-in-the-uk (last visited August 25, 2024)
Aussie brand awareness, usage, popularity, loyalty, and buzz among hair care users in the UK in 2022 [Graph], Statista, October 18, 2022. [Online]. Available: https://www.statista.com/forecasts/1340046/aussie-hair-care-brand-profile-in-the-uk