Triple Dry brand profile in the UK 2022
When it comes to deodorant users, brand awareness of Triple Dry is at 27% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Triple Dry in the UK?
In total, 3% of UK deodorant users say they like Triple Dry. However, in actuality, among the 27% of UK respondents who know Triple Dry, 11% of people like the brand.
What is the usage share of Triple Dry in the UK?
All in all, 3% of deodorant users in the UK use Triple Dry. That means, of the 27% who know the brand, 11% use them.
How loyal are the users of Triple Dry?
Around 2% of deodorant users in the UK say they are likely to use Triple Dry again. Set in relation to the 3% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Triple Dry in the UK?
In September 2022, about 1% of UK deodorant users had heard about Triple Dry in the media, on social media, or in advertising over the past three months. Of the 27% who know the brand, that's 4%, meaning at the time of the survey there's little to no buzz around Triple Dry in the UK.
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