Soft & Gentle brand profile in the UK 2022
How high is the brand awareness of Soft & Gentle in the UK?
When it comes to deodorant users, brand awareness of Soft & Gentle is at 67% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Soft & Gentle in the UK?
In total, 21% of UK deodorant users say they like Soft & Gentle. However, in actuality, among the 67% of UK respondents who know Soft & Gentle, 31% of people like the brand.
What is the usage share of Soft & Gentle in the UK?
All in all, 17% of deodorant users in the UK use Soft & Gentle. That means, of the 67% who know the brand, 25% use them.
How loyal are the users of Soft & Gentle?
Around 14% of deodorant users in the UK say they are likely to use Soft & Gentle again. Set in relation to the 17% usage share of the brand, this means that 82% of their users show loyalty to the brand.
What's the buzz around Soft & Gentle in the UK?
In September 2022, about 7% of UK deodorant users had heard about Soft & Gentle in the media, on social media, or in advertising over the past three months. Of the 67% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Soft & Gentle in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to deodorant users, brand awareness of Soft & Gentle is at 67% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Soft & Gentle in the UK?
In total, 21% of UK deodorant users say they like Soft & Gentle. However, in actuality, among the 67% of UK respondents who know Soft & Gentle, 31% of people like the brand.
What is the usage share of Soft & Gentle in the UK?
All in all, 17% of deodorant users in the UK use Soft & Gentle. That means, of the 67% who know the brand, 25% use them.
How loyal are the users of Soft & Gentle?
Around 14% of deodorant users in the UK say they are likely to use Soft & Gentle again. Set in relation to the 17% usage share of the brand, this means that 82% of their users show loyalty to the brand.
What's the buzz around Soft & Gentle in the UK?
In September 2022, about 7% of UK deodorant users had heard about Soft & Gentle in the media, on social media, or in advertising over the past three months. Of the 67% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Soft & Gentle in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
