Rock Face brand profile in the UK 2022
When it comes to deodorant users, brand awareness of Rock Face is at 25% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Rock Face in the UK?
In total, 3% of UK deodorant users say they like Rock Face. However, in actuality, among the 25% of UK respondents who know Rock Face, 12% of people like the brand.
What is the usage share of Rock Face in the UK?
All in all, 2% of deodorant users in the UK use Rock Face. That means, of the 25% who know the brand, 8% use them.
How loyal are the users of Rock Face?
Around 2% of deodorant users in the UK say they are likely to use Rock Face again. Set in relation to the 2% usage share of the brand, this means that 100% of their users show loyalty to the brand.
What's the buzz around Rock Face in the UK?
In September 2022, about 2% of UK deodorant users had heard about Rock Face in the media, on social media, or in advertising over the past three months. Of the 25% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Rock Face in the UK.
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