NYX brand profile in the UK 2022
How high is the brand awareness of NYX in the UK?
When it comes to cosmetics and make-up users, brand awareness of NYX is at 59% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is NYX in the UK?
In total, 17% of UK cosmetics and make-up users say they like NYX. However, in actuality, among the 59% of UK respondents who know NYX, 29% of people like the brand.
What is the usage share of NYX in the UK?
All in all, 16% of cosmetics and make-up users in the UK use NYX. That means, of the 59% who know the brand, 27% use them.
How loyal are the users of NYX?
Around 12% of cosmetics and make-up users in the UK say they are likely to use NYX again. Set in relation to the 16% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around NYX in the UK?
In September 2022, about 6% of UK cosmetics and make-up users had heard about NYX in the media, on social media, or in advertising over the past three months. Of the 59% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around NYX in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to cosmetics and make-up users, brand awareness of NYX is at 59% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is NYX in the UK?
In total, 17% of UK cosmetics and make-up users say they like NYX. However, in actuality, among the 59% of UK respondents who know NYX, 29% of people like the brand.
What is the usage share of NYX in the UK?
All in all, 16% of cosmetics and make-up users in the UK use NYX. That means, of the 59% who know the brand, 27% use them.
How loyal are the users of NYX?
Around 12% of cosmetics and make-up users in the UK say they are likely to use NYX again. Set in relation to the 16% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around NYX in the UK?
In September 2022, about 6% of UK cosmetics and make-up users had heard about NYX in the media, on social media, or in advertising over the past three months. Of the 59% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around NYX in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
