Max Factor brand profile in the UK 2022
How high is the brand awareness of Max Factor in the UK?
When it comes to cosmetics and make-up users, brand awareness of Max Factor is at 88% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Max Factor in the UK?
In total, 32% of UK cosmetics and make-up users say they like Max Factor. However, in actuality, among the 88% of UK respondents who know Max Factor, 36% of people like the brand.
What is the usage share of Max Factor in the UK?
All in all, 25% of cosmetics and make-up users in the UK use Max Factor. That means, of the 88% who know the brand, 28% use them.
How loyal are the users of Max Factor?
Around 20% of cosmetics and make-up users in the UK say they are likely to use Max Factor again. Set in relation to the 25% usage share of the brand, this means that 80% of their users show loyalty to the brand.
What's the buzz around Max Factor in the UK?
In September 2022, about 18% of UK cosmetics and make-up users had heard about Max Factor in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Max Factor in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to cosmetics and make-up users, brand awareness of Max Factor is at 88% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Max Factor in the UK?
In total, 32% of UK cosmetics and make-up users say they like Max Factor. However, in actuality, among the 88% of UK respondents who know Max Factor, 36% of people like the brand.
What is the usage share of Max Factor in the UK?
All in all, 25% of cosmetics and make-up users in the UK use Max Factor. That means, of the 88% who know the brand, 28% use them.
How loyal are the users of Max Factor?
Around 20% of cosmetics and make-up users in the UK say they are likely to use Max Factor again. Set in relation to the 25% usage share of the brand, this means that 80% of their users show loyalty to the brand.
What's the buzz around Max Factor in the UK?
In September 2022, about 18% of UK cosmetics and make-up users had heard about Max Factor in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Max Factor in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
