How high is the brand awareness of LYNX in the UK? When it comes to deodorant users, brand awareness of LYNX is at 93% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is LYNX in the UK? In total, 36% of UK deodorant users say they like LYNX. However, in actuality, among the 93% of UK respondents who know LYNX, 39% of people like the brand.
What is the usage share of LYNX in the UK? All in all, 30% of deodorant users in the UK use LYNX. That means, of the 93% who know the brand, 32% use them.
How loyal are the users of LYNX? Around 25% of deodorant users in the UK say they are likely to use LYNX again. Set in relation to the 30% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around LYNX in the UK? In September 2022, about 30% of UK deodorant users had heard about LYNX in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around LYNX in the UK.
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LYNX brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the UK in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to deodorants, which of the following brands do you like?
Brand usage: When it comes to deodorants, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to deodorants, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (October 18, 2022). LYNX brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the UK in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1340033/lynx-deodorants-brand-profile-in-the-uk
Statista. "LYNX brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the UK in 2022." Chart. October 18, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1340033/lynx-deodorants-brand-profile-in-the-uk
Statista. (2022). LYNX brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the UK in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1340033/lynx-deodorants-brand-profile-in-the-uk
Statista. "Lynx Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Deodorant Users in The Uk in 2022." Statista, Statista Inc., 18 Oct 2022, https://www.statista.com/forecasts/1340033/lynx-deodorants-brand-profile-in-the-uk
Statista, LYNX brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the UK in 2022 Statista, https://www.statista.com/forecasts/1340033/lynx-deodorants-brand-profile-in-the-uk (last visited August 25, 2024)
LYNX brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the UK in 2022 [Graph], Statista, October 18, 2022. [Online]. Available: https://www.statista.com/forecasts/1340033/lynx-deodorants-brand-profile-in-the-uk