LYNX brand profile in the UK 2022
How high is the brand awareness of LYNX in the UK?
When it comes to deodorant users, brand awareness of LYNX is at 93% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is LYNX in the UK?
In total, 36% of UK deodorant users say they like LYNX. However, in actuality, among the 93% of UK respondents who know LYNX, 39% of people like the brand.
What is the usage share of LYNX in the UK?
All in all, 30% of deodorant users in the UK use LYNX. That means, of the 93% who know the brand, 32% use them.
How loyal are the users of LYNX?
Around 25% of deodorant users in the UK say they are likely to use LYNX again. Set in relation to the 30% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around LYNX in the UK?
In September 2022, about 30% of UK deodorant users had heard about LYNX in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around LYNX in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to deodorant users, brand awareness of LYNX is at 93% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is LYNX in the UK?
In total, 36% of UK deodorant users say they like LYNX. However, in actuality, among the 93% of UK respondents who know LYNX, 39% of people like the brand.
What is the usage share of LYNX in the UK?
All in all, 30% of deodorant users in the UK use LYNX. That means, of the 93% who know the brand, 32% use them.
How loyal are the users of LYNX?
Around 25% of deodorant users in the UK say they are likely to use LYNX again. Set in relation to the 30% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around LYNX in the UK?
In September 2022, about 30% of UK deodorant users had heard about LYNX in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around LYNX in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
