How high is the brand awareness of KIWI in the UK? When it comes to deodorant users, brand awareness of KIWI is at 35% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is KIWI in the UK? In total, 5% of UK deodorant users say they like KIWI. However, in actuality, among the 35% of UK respondents who know KIWI, 14% of people like the brand.
What is the usage share of KIWI in the UK? All in all, 5% of deodorant users in the UK use KIWI. That means, of the 35% who know the brand, 14% use them.
How loyal are the users of KIWI? Around 2% of deodorant users in the UK say they are likely to use KIWI again. Set in relation to the 5% usage share of the brand, this means that 40% of their users show loyalty to the brand.
What's the buzz around KIWI in the UK? In September 2022, about 4% of UK deodorant users had heard about KIWI in the media, on social media, or in advertising over the past three months. Of the 35% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around KIWI in the UK.
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KIWI brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the UK in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to deodorants, which of the following brands do you like?
Brand usage: When it comes to deodorants, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to deodorants, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (October 18, 2022). KIWI brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the UK in 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/forecasts/1340031/kiwi-deodorants-brand-profile-in-the-uk
Statista. "KIWI brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the UK in 2022." Chart. October 18, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/forecasts/1340031/kiwi-deodorants-brand-profile-in-the-uk
Statista. (2022). KIWI brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the UK in 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/forecasts/1340031/kiwi-deodorants-brand-profile-in-the-uk
Statista. "Kiwi Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Deodorant Users in The Uk in 2022." Statista, Statista Inc., 18 Oct 2022, https://www.statista.com/forecasts/1340031/kiwi-deodorants-brand-profile-in-the-uk
Statista, KIWI brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the UK in 2022 Statista, https://www.statista.com/forecasts/1340031/kiwi-deodorants-brand-profile-in-the-uk (last visited December 23, 2024)
KIWI brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the UK in 2022 [Graph], Statista, October 18, 2022. [Online]. Available: https://www.statista.com/forecasts/1340031/kiwi-deodorants-brand-profile-in-the-uk