Impulse brand profile in the UK 2022
How high is the brand awareness of Impulse in the UK?
When it comes to deodorant users, brand awareness of Impulse is at 73% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Impulse in the UK?
In total, 20% of UK deodorant users say they like Impulse. However, in actuality, among the 73% of UK respondents who know Impulse, 27% of people like the brand.
What is the usage share of Impulse in the UK?
All in all, 15% of deodorant users in the UK use Impulse. That means, of the 73% who know the brand, 21% use them.
How loyal are the users of Impulse?
Around 11% of deodorant users in the UK say they are likely to use Impulse again. Set in relation to the 15% usage share of the brand, this means that 73% of their users show loyalty to the brand.
What's the buzz around Impulse in the UK?
In September 2022, about 11% of UK deodorant users had heard about Impulse in the media, on social media, or in advertising over the past three months. Of the 73% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Impulse in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to deodorant users, brand awareness of Impulse is at 73% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Impulse in the UK?
In total, 20% of UK deodorant users say they like Impulse. However, in actuality, among the 73% of UK respondents who know Impulse, 27% of people like the brand.
What is the usage share of Impulse in the UK?
All in all, 15% of deodorant users in the UK use Impulse. That means, of the 73% who know the brand, 21% use them.
How loyal are the users of Impulse?
Around 11% of deodorant users in the UK say they are likely to use Impulse again. Set in relation to the 15% usage share of the brand, this means that 73% of their users show loyalty to the brand.
What's the buzz around Impulse in the UK?
In September 2022, about 11% of UK deodorant users had heard about Impulse in the media, on social media, or in advertising over the past three months. Of the 73% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Impulse in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
