Huda Beauty brand profile in the UK 2022
When it comes to cosmetics and make-up users, brand awareness of Huda Beauty is at 44% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Huda Beauty in the UK?
In total, 12% of UK cosmetics and make-up users say they like Huda Beauty. However, in actuality, among the 44% of UK respondents who know Huda Beauty, 27% of people like the brand.
What is the usage share of Huda Beauty in the UK?
All in all, 9% of cosmetics and make-up users in the UK use Huda Beauty. That means, of the 44% who know the brand, 20% use them.
How loyal are the users of Huda Beauty?
Around 6% of cosmetics and make-up users in the UK say they are likely to use Huda Beauty again. Set in relation to the 9% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Huda Beauty in the UK?
In September 2022, about 8% of UK cosmetics and make-up users had heard about Huda Beauty in the media, on social media, or in advertising over the past three months. Of the 44% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Huda Beauty in the UK.
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