Bobbi Brown brand profile in the UK 2022
How high is the brand awareness of Bobbi Brown in the UK?
When it comes to cosmetics and make-up users, brand awareness of Bobbi Brown is at 69% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bobbi Brown in the UK?
In total, 18% of UK cosmetics and make-up users say they like Bobbi Brown. However, in actuality, among the 69% of UK respondents who know Bobbi Brown, 26% of people like the brand.
What is the usage share of Bobbi Brown in the UK?
All in all, 13% of cosmetics and make-up users in the UK use Bobbi Brown. That means, of the 69% who know the brand, 19% use them.
How loyal are the users of Bobbi Brown?
Around 9% of cosmetics and make-up users in the UK say they are likely to use Bobbi Brown again. Set in relation to the 13% usage share of the brand, this means that 69% of their users show loyalty to the brand.
What's the buzz around Bobbi Brown in the UK?
In September 2022, about 10% of UK cosmetics and make-up users had heard about Bobbi Brown in the media, on social media, or in advertising over the past three months. Of the 69% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Bobbi Brown in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to cosmetics and make-up users, brand awareness of Bobbi Brown is at 69% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bobbi Brown in the UK?
In total, 18% of UK cosmetics and make-up users say they like Bobbi Brown. However, in actuality, among the 69% of UK respondents who know Bobbi Brown, 26% of people like the brand.
What is the usage share of Bobbi Brown in the UK?
All in all, 13% of cosmetics and make-up users in the UK use Bobbi Brown. That means, of the 69% who know the brand, 19% use them.
How loyal are the users of Bobbi Brown?
Around 9% of cosmetics and make-up users in the UK say they are likely to use Bobbi Brown again. Set in relation to the 13% usage share of the brand, this means that 69% of their users show loyalty to the brand.
What's the buzz around Bobbi Brown in the UK?
In September 2022, about 10% of UK cosmetics and make-up users had heard about Bobbi Brown in the media, on social media, or in advertising over the past three months. Of the 69% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Bobbi Brown in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
